Instagram has hidden hashtags leading up to the election to prevent the spread of harmful misinformation. Cool for American democracy, bad for your engagement.
You've probably seen it yourself, the banner from instagram stating that all hashtags have been temporarily hidden to help prevent the spread of misinformation that could potentially harm the integrity of the upcoming election. This is great, considering the 2016 debacle. This is awful if you're trying to run a business because hashtags are currently, well... useless. Only until the election.
By the way, this is a United States issue only. If you are based outside of the US, or your audience is outside of the US... GOOD FOR YOU. Grab a snack, pour an ice cold drink and enjoy the show! (I'm only REALLY bitter about it, clearly...)
As unfortunate as it may be for the time being, there are still things that you can do to avoid a major analytics dip this coming week.
1. Create Share-Worthy Posts
You know your audience, create content that is relatable and sharable. We all need a pick-me-up right now. Use this as an opportunity to lighten the mood and make them laugh. Then, encourage your followers to re-share to their stories, repost, or tag a friend.
2. Spend 30 Minutes Engaging With Your Followers BEFORE You Post
Organic visibility is at about 10%. That means without hashtags or monetary promotion, your posts reach about 10% of the people who already follow you. Interaction tells the algorithm that the people you engaged with will probably be interested in what you have to post. So, make sure to carve out some time to like and comment on your audience's posts, and don't forget to engage with potential followers as well.
3. As Soon as you Post, Repost to Your Stories ASAP.
This will increase visibility to your audience. Make sure to use strong call-to-actions to encourage liking, sharing, and tagging.
4. Now is a Great Time to do a Giveaway.
Encourage your audience to tag people who don't already follow you, and sweeten the deal by offering something enticing as a prize.
Before you do any of that, don't forget to VOTE. We can't stress that enough. Every single vote is so important this election! Vote early, vote now if you can. Go to www.bipartisanpolicy.org for resources and information.