Quick Tips On How To Use Instagram For Small Businesses

Updated: Oct 13, 2020

Are you new to Instagram? Do you love the idea of promoting your business through Instagram? If yes, then this post is for you because today, we’re going to discuss several ways to help you do your social media planning the right way. 

Social media, particularly Instagram is an ideal place for businesses to promote products and services. It has over 800 million active monthly users posting about 60 million photos and giving over a billion likes every day.

With such a wide audience, it makes sense to use this platform for business promotions. So let’s take a look at how to use Instagram for small businesses the right way.

Create an Instagram Business Account

To add effectiveness to your marketing plan, make sure that you are using a business profile on the platform. The good news is that creating a business account is very simple: just go to your IG settings and tap on “Switch to Business Account.”

There are several benefits of using a business profile. For example, you can create and publish ads without using Facebook’s advertising tools.

Moreover, it enables your followers to contact you directly without requiring them to visit your website.

Another benefit of using a business profile is that it gives you access to IG analytics and tools, allowing you to monitor the performance of your posts.

Create a Killer Bio

Unlike LinkedIn where most bios are full of boring business jargon, IG bios tend to be casual and lighthearted. To create such a bio, think of your target audience and use words that will address their pain points. You can also use emojis and formatting tricks to create a unique bio. 

You can look at your competitors’ pages for inspiration.

Find Your Target Audience

Finding target audience on Instagram for small businesses is very simple. You just need to reach out to people that follow similar businesses as yours. Chances are if they are following those businesses, they’ll follow yours, too.

Let’s say, if you sell accessories and want to find ideal customers for your brand, you’ll need to market your brand to people that follow popular fashion brands on IG.

Similarly, if you sell beauty products, you’d want to reach out to people that follow top make up brands.

Having the right audience is a surefire way to boost sales.

Create Compelling Content

The next challenge of your social media planning is to create content that will keep the audience engaged with your brand. To create such content, view your competitors’ profiles and see what type of posts get the most likes.

It’s important that you don’t steal those posts. Using them for inspiration is okay but stealing them can be counterproductive. Therefore, you should use your own creativity and do different experiments to see what works for your brand.

These were some handy tips to grow sales on Instagram for small businesses. If you found these helpful, please let us know in the comments below.

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