How to Batch Social Media Content for Your Business

Batching content is one of the most efficient ways to create engaging social media content.

Why? It allows you to save time, post consistently, and repurpose your ideas across various social media platforms.

In this post, we're sharing 8 of the best ways to batch content for social media to help you feel a little less overwhelmed!

So What Exactly Is Content Batching?

Content batching is a technique where you create all of your captions or visual content during a set period of time.

For example, instead of spending an hour planning, creating, and publishing one Instagram post, you’ll spend that hour writing or “batching” a whole week’s worth of content.

While this may sound like more work, it’s actually the opposite.

You can focus your creative energy without jumping from task to task, and can plan content weeks in advance — creating a more cohesive (and stress-free) approach to your social media strategy.

Step #1: Identify Your Content Pillars

So first things first, before you start batching content you need to identify your content pillars.

So, what exactly are content pillars? These are typically 3 - 5 topics you’ll consistently discuss and create content for on your social media platforms.

We suggest choosing pillars that reflect your brand along with identifying the themes your audience is most interested in. For example, because we run a social media marketing agency, some of the content we like to consistently produce is social media tips & tricks, and even relatable social media manager memes.

The possibilities are endless when it comes to choosing your specific content pillars, but they’re essential when trying to create content - think of them as a guide to help you avoid last-minute posts.

Step #2: Analyze Your Posts

Ok so you’ve identified your content pillars. Now what?

The next step in the content batching process is to analyze the performance of your previous posts and videos.

Reviewing your analytics will reveal the types of material that your audience responds to the most.

You can also ask yourself these questions:

  1. When was the content published? Was it at the most optimal time to post?

  2. What was the call-to-action (CTA) in the caption?

  3. What was the format you used? Was it a video, reels, carousel?

Once you have an idea of what worked well (and what didn’t) you can create more high-performing content.

Your analytics can also help you identify key takeaways or ideas to repurpose.

Repurposing the same content into different formats can also save time and ensure your content is providing the most value for your audience.

You'll be able to decide what type of content to batch for optimal results by noting what received the most saves, views, clicks, and comments.

Step #3: Brainstorm New Content Ideas

After establishing your content pillars and analyzing your best performing social media posts, it’s time to brainstorm content ideas.

To begin, make a list of any important dates, such as holidays, product launches, and campaigns, to make sure your content is relevant each week.

Next, you can go over frequently asked questions from your community, current news, or announcements relevant to your niche.

Then, start brainstorming any additional ideas, such as repurposing content or testing new trends.

Also remember to reference your content pillars during your brainstorming session. They’ll help you stay on track so you don’t stray too far from your main topics and your brand messaging.

Step #4: Write Those Captions

Now that you know the type of content you’ve planned, it’s time to start writing captions!

Use this formula to help write engaging social media posts:

  • Hook: This is the first line of your caption that will pique your audience's interest and make them stop scrolling. Use language that will entice them to read more.

  • Line Breaks: By using line breaks, you can avoid cluttered captions. It will also make lengthy captions easier to read and skim.

  • Emojis: Emojis can add personality, color, and emotion to your caption, making it more interesting to users, depending on your brand voice.

  • CTA: Increase post engagement by encouraging your audience to take action. You could ask them to share their thoughts in the comments, save the post for later, click on the link in your bio, or even shop through your profile.

Step #5: Time To Find Some Photos

After you've finished batching your post captions, it's time to find images to go with them.

One way is with user-generated content (UGC). With UGC you can repost your community’s photos and videos to your social channels. Just make sure that you give credit and ask permission when necessary.

This is an excellent way to add authenticity to your social media content while also building trust with your audience.

You can also use photos from a photoshoot, whether taken professionally or at home.

Don’t have a fancy camera? No problem. Photos taken on your phone can have a more personal feel, and there are numerous photo editing trends to help elevate the aesthetic of your feed.

And if you don’t have time for a photoshoot, using high-quality stock photography from websites like Unsplash and Pixabay is a great way to go.

Step #6: Film & Edit Videos

When batching your social media content, don't forget to include videos!

With many social media platforms pushing video content (like Instagram Reels), this is a great way to mix up your visuals and connect with your audience.

If you’re filming videos for your brand, set aside a portion of your day to batch record your footage. This allows you to get camera-ready, set up any props or sets, and capture B-roll.

Most importantly, remember to outline or script your videos. This will come in handy when editing and writing video descriptions and titles.

Step #7: Design Your Graphics

Graphics can include video cover photos for Reels or IGTV, carousel infographics, quotes, and Instagram Story slides.

When it comes to content batching, designing templates for your most commonly used graphics can help make the process quicker and a whole lot easier.

Your templates will act as a plug-and-play design so you won’t have to design from scratch each time you batch content.

Looking for high quality, easily editable templates? Shop our templates by ZIARIX Media. More coming soon!

Step #8: Schedule Your Content

Once you’ve finished brainstorming, writing captions, sourcing photos, and filming videos, you can finally begin the last step of batching content, which is scheduling those posts!

Scheduling your content ahead of time is a game changer and an essential step in the content batching process.

When you organize your social media calendar weeks (or even months) ahead of time, you will be able to stay ahead of your posting schedule.

This way, you won't be scrambling to post in the middle of the night, making up captions as you go, and becoming overwhelmed.

Final Thoughts

While these content batching tips may feel overwhelming at first, we promise it’s easier than it looks!

When you batch social media content, you save time, plan more effectively, and create more content that your audience enjoys.

Ready to outsource your social media marketing altogether? Ask us about our social media management services by ZIARIX.

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