The popularity of online shopping has steadily risen over the last decade; overtaking traditional retail in the last year due to the coronavirus pandemic. With more people shopping online, e-commerce and your product photography are more important than ever. Here are 5 undeniable reasons product photography can make or break your e-commerce business in 2021.
Humans often cling to the idea that “seeing is believing” and product photography is no exception. In fact, “half of the human brain is directly or indirectly devoted to processing visual information,” says Dr. Romih, editor and advisor at Seyens Education Institute for communication. As consumers, most of us would not consider making a purchase without seeing the product first. Keeping this in mind when photographing your products can have a positive impact on your e-commerce business. Having clear, professional images of your products is an essential step in building trust with your consumers.
They Represent Your Brand
Your website is an important component of your business. It provides information, as well as a seamless user experience that makes shoppers want to come back. Product photography is a key aspect of your e-commerce website. They need to reflect your brand identity, while also maintaining a cohesive design standard across all platforms, including your site. And above all, they must be high quality photographs.
It’s What Consumers Want
The convenience that online shopping provides is undeniable. You can shop for whatever you need without ever leaving the comfort of your own home! Even so, buying online is different than buying in-store, creating a new set of consumer wants and needs. Online, you are unable to touch the product or pick it up, leaving you to rely solely on images to communicate the product’s features. This means that on top of having impeccable lighting and quality, products should also be photographed from multiple angles. Skillful product photography has the ability to bring a product to life, even through a computer screen.
Images are More Likely to be Shared
Humans are visual creatures, and social media is an amazing example of this behavior. Can you imagine scrolling through a social media page without any images?
According to buffer.com, “photo posts account for 93% of the most engaging posts on Facebook.”
To add to this, according to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. But of course most importantly, clear, well-lit product photography has a much greater chance of performing well.
High-quality = High Conversion
Last but not least, all the key points listed above will undoubtedly lead to this. High conversion rates means more revenue for your business. High-quality product photography increases conversion. It’s a simple solution, but most certainly an effective one!
The saying “a picture is worth a thousand words” definitely reigns true in all aspects of business, both online and offline. Taking the time to curate high-quality, aesthetically pleasing images for your brand is imperative to the success of your business, and consumers will thank you for it. Make sure to check out our website for more information about our pricing and services to get eye-catching and easily shop-able images for your brand.